SMU Steel Summit returns in-person and virtually for 2021

SMU Steel Summit is an in-person event this year, with a digital platform for those who are not able to join us live in Atlanta.

This year’s conference will be a “hybrid” event. If you are unable attend in person, we will live-stream the event through our platform. The cost to attend “virtually” is the same as the cost to attend in person.

We have been speaking to our past attendees, speakers and steel industry leaders and the appetite to meet face-to-face has been strong. With Covid-19 vaccines rolling out, we are cautiously optimistic that we can return to almost normal by the summer. We will be closely monitoring the situation with Covid-19, and we are committed to providing an event which will be fully compliant with safety measures advised or required by the state of Georgia and/or the CDC.

The Steel Summit has gone from strength to strength over the last few years, growing from 434 attendees in 2016 to more than 1000 attendees in 2019.   Even though we ran the event as a virtual conference in 2020, more than 900 industry executives joined us online. As we return to our live in-person, event the team is excited to welcome you to Georgia this August.

Representing more than 400 companies from the North American Steel Market, attendees gather at the event to learn what the future holds and to network and do business.

What can you expect in 2021?

  • Networking: The Summit has an intimate and safe environment where people can meet to develop or cement relationships. It’s the perfect place to showcase your products and services to an engaged audience who come to the event with a ‘ready to do business’ mindset
  • Insights and analysis: learn from experts in the fields of economics and market analysis, banking, commodities, international trade and regulation, steel, and the auto, construction and energy markets, about topics critical to the North American Steel Market, to apply to your strategy and decision-making.
  • Understand where steel prices and commodities are headed in 2021 and why.
  • Conveniently located at a world-class conference facility, adjacent to the Hartsfield-Jackson Atlanta International Airport: low airfares, and easy access.

Who attends?

95% of attendees are actively associated with the flat rolled steel industry in North America and around the world: they are decision-makers from manufacturing companies, distribution, trading, steel mills, wholesalers, toll processors, and logistics.

Whilst the vast majority of attendees are based in the US, the Summit also has attracted attendees based in Canada, South America, Europe, India, and the Middle East.

What will be discussed at this year’s SMU Summit?

Hear steel mill CEOs speak about new capacity, competitiveness, immediate priorities, and long-term focus on clean steel
Explore steel price volatility and price forecasts from steel mills, manufacturing companies, analysts and economists
Gain detailed forecasts from the automotive, construction, energy, and other major steel using segments

Views on international and domestic focused economic forecasts and what your company should be doing to remain competitive

Discuss steel input costs (such as scrap) and their impact on steel pricing

Receive updates on shifting trade flows and the impact foreign steel will (or will not) have on steel prices and supply

Learn how the Biden Administration policies will impact the steel and manufacturing communities

Join the conversation on special topics such as infrastructure and the decarbonization of the industry

Recognize young talent within the industry with our Youth Leadership Award

CRU Safe on Site

We will continue to monitor the covid-19 pandemic at every stage. The health of you, our attendees and staff are paramount, and we will follow all national, and local guidelines to ensure the event is as safe as possible.

As of June 1st the COVID protocols at the Georgia International Convention Center are for mask wearing only. This may or may not change prior to the date of the conference depending on CDC and local Georgia guidelines.

Unable to travel to Atlanta this August? Join everyone who is in Atlanta, virtually!

The SMU Summit is offering the industry an opportunity to join us in Atlanta, even if you cannot travel to the in-person event. We are offering content directly from the conference floor.

If you can't attend the in-person, you can receive great content and unique networking opportunities on our virtual platform.

  • All presentations will be live-streamed from Atlanta
  • Ask questions during the sessions and an on-site representative will ask them
  • Online networking (pre and post-conference)
  • Access to the recorded presentations
Virtual option
    • SMU is an in-person event this year with a digital registration for those who are not able to join us live in Atlanta.
    • Please be advised: There will be no onsite registration this year due to new COVID safety protocols. You MUST REGISTER ONLINE before coming to the event.



Red Bud Industries
Bank of America
Fifth Third Bank
Heidtman Steel
J. Benjamin Recruitment, LLC
Ranger Steel
Mill Steel Company
BMO Harris Bank
CME Group
Flack Global Metals
Interlake Maritime Services
Priefert Steel
Acero Prime
SMA (Steel Manufacturers Association)
Alliance Steel LLC
American Iron and Steel Institute (AISI)
Magic Coil Products LLC
Feralloy Corporation
MidWest Materials
Paragon Steel
Ratner Steel Supply Company
Ryder Systems, Inc.
StoneX Group Inc.



Fabricators & Manufacturers Association, International
Modern Metals
Metal Centre News

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