09:00 - 09:45
Pre-Summit Workshop 1: Digitization of B2B Business: E-Commerce Thought Leaders

This Panel will get together to discuss the massive expansion of B2B sales moving to online transactions. With Amazon projecting over $150bn of B2B sales annually in 2021 and Grainger already transitioned over $3bn to online sales we are seeing a significant shift in B2B buying and selling behaviors with leading service centers now offer full online e-commerce stores  for their customers .The panel will discuss current trends across all business ,the impact of COVID on traditional sales processes, the inevitability of B2B online growth  and the opportunities that exist for the Steel industry to join the digital industrial revolution by leveraging technology.   

  • John Armstrong, Founder & CEO Reibus
  • Blake Patton, Managing Partner, Tech Square Ventures
  • Frank Williams, General Manager of E-Commerce, Marketing & Communication, Ryerson

10:00 - 10:45
Pre-Summit Workshop 2: Steel Futures Showcase

CME Group will present a Steel Futures Showcase this year, focusing on managing the recent volatility in the steel market. This showcase will include a panel of companies that have used the futures market to manage price risk as part of their overall strategy during these turbulent times. They will discuss which price risk management tools are available and how to implement them, as well as cover the forward curve and what it means to you.

Sean Kessler, Manager, Metals Products, CME Group
Marc Gase, Director of Price Risk Management, Worthington Steel
Chris Shipp, Vice President Supply Chain, Priefert
Jeremy Flack, CEO, Flack Global Metals
Spencer Johnson, Ferrous Trading Manager, StoneX Financial Inc.

11:00 - 12:00
Pre-Summit Workshop 3: The Future of Tech in Metals: Insights on how technology is changing the industry

Crowe's workshop will present a retrospective on how the steel industry's views of and investments in technology have changed over the last decade. The panel will discuss specific steel company examples of how technology has transformed operations, customer services, and other critical areas of the business. Crowe's annual Technology in Metals Survey is a great source of information to learn how your industry peers are planning for and using technology. Panelists will share their perspectives on technology opportunities, risks and lessons learned. 
Tony Barnes, Managing Principal, Crowe
Caitlin Nelson, Innovation Lead of Manufacturing and Distribution, Crowe
Arpana Brahmbhatt, Director of Industry Manufacturing, Microsoft
Ken Schrock, Director, Spaulding Ridge

13:00 - 13:30
Official Opening of the 2021 SMU Steel Summit Conference

John Packard, President and CEO, Steel Market Update

13:30 - 14:30
Keynote: Michael Smerconish, It’s Time to Change the Channel

Using the perfect blend of analysis and humor, Michael Smerconish delivers an engaging, thought-provoking, and balanced dialogue on today's political arena and the long-term implications of the polarization in politics. Smerconish will discuss his experiences (and the experiences of the country) over the past 30 years and how we got to the point we are today. He will provide an excellent 30,000-foot view of the U.S. political system, media involvement in it, and what steps can be done which will move the country forward.

Michael Smerconish, Host of the Michael Smerconish Program on SiriusXM, Smerconish

14:50 - 15:40
Steel & Commodity Forecasts

This year we will have one metals and mining analyst from the financial community, an economist and a steel analyst provide their forecasts for steel, scrap and commodities. This will be a moderated panel with Michael Cowden, the newest member of Steel Market Update team.


Josh Spoores, Principal Analyst, Steel, CRU

Josh Spoores will provide his view of the North American steel market and he will provide his forecast for steel prices for the balance 2021 and 2022.

John Anton, Director, IHS Markit

John Anton has a slightly different take on where he expects steel prices to be later this year and into 2022.

Josh Spoores, Principal Analyst - Steel, CRU
John Anton, Associate Director, Steel Analytics, Pricing and Purchasing, IHS Markit

15:40 - 16:30
Fireside Chat with Cleveland Cliffs Chairman, President & CEO, Lourenco Goncalves

2020 was a busy year for Cleveland Cliffs as they went from an iron ore mining company to the largest flat rolled steel mill in North America. Cliffs closed on the AK Steel acquisition in early 2020 and at the end of the year they closed on the purchase of the ArcelorMittal USA operations. The company’s Chief Executive will sit down with John Packard of Steel Market Update to discuss the state of the steel industry today and what the future holds for companies doing business with Cleveland Cliffs.
Lourenco Goncalves, Chairman President and CEO, Cleveland-Cliffs Inc.

08:30 - 08:45
Opening Remarks

John Packard, President and CEO, Steel Market Update

08:45 - 09:35
Is Scrap the Next Precious Metal

We have two great speakers who will discuss the status of the current scrap market and pricing (Ben Abrams, CEO, Consolidated Scrap) as well as the future of scrap in North America (Paul Lowrey, President, Steel Research Associates). With EAF steel production growing in North America understanding scrap supply and scrap pricing is critically important to steel mills and steel buyers alike.
Ben Abrams, CEO, Consolidated Scrap
Paul Lowrey, President, Steel Research Associates, LLC
Ryan McKinley, Senior Analyst, CRU

09:55 - 10:35
Fireside Chat, Leon Topalian, President & CEO, Nucor Steel

Nucor is the largest steel mill in North America producing long products, plate and sheet. Nucor has been actively expanding existing mills and is building a new state of the art plate mill in Brandenburg, Kentucky. Mr. Topalian will join SMU’s John Packard on the stage to discuss Nucor vision of the steel industry and what the future holds for Nucor customers.
Leon Topalian, President and Chief Executive Officer, Nucor Corporation

10:55 - 12:00
Economic Keynote Address with Dr. Alan Beaulieu of ITR Economics

Dr. Alan Beaulieu is one of our favorite speakers due to his exceptional speaking style and the quality of the insights he provides to our attendees. Dr. Beaulieu will discuss the current economic situation, where we are in the economic cycle and what your company should be doing to prepare for what is coming next.
Dr. Alan Beaulieu, President & Principal, ITR Economics

13:10 - 13:50
International Trade After Section 232?

The Section 232 tariffs have made a huge impact on both supply and prices of steel in the United States. The Biden Administration is negotiating with Europe and may soon eliminate some of the 232 tariffs. Once the tariffs are eliminated, then what? We will look at the near-term issues related to Section 232, and then we will take a longer view and discuss what global trade may look like as the world deals with a pandemic, social unrest, politics, and decarbonization. We have two great speakers: Kevin Dempsey of the AISI and trade attorney Lewis Leibowitz.

Kevin Dempsey, President and Chief Executive Officer, American Iron and Steel Institute
Lewis Leibowitz, The Law Office of Lewis E. Leibowitz,

13:50 - 14:10
2021 SMU NexGen Leadership Award (Sponsored by the Steel Manufacturers Association (SMA))

We will honor the 2021 winner of the SMU NexGen Leadership Award which is sponsored by the Steel Manufacturers Association (SMA). Past winners include Meredith Meade of Tempel Steel (2019) and Stephen Sterling of Quality Metal Stamping (2020). This award comes from candidates selected by the companies they work for in recognition to the quality of their work, leadership skills, innovation in a pandemic setting. This award is someone who is a rising star within their company and represents the best of the 35-year-old and younger employees within the manufacturing, distribution, toll processing, fabrication, steel mills and trading company segments of the industry.

The award will be presented by Phil Bell, President, Steel Manufacturers Association

Philip K. Bell, President, Steel Manufacturers Association (SMA)

14:30 - 15:20
Industry Forecasts for Automotive and Construction Markets

Industry analysts associated with the automotive and construction markets will provide forecasts for what our attendees should expect as we look out to 4Q 2021 and into calendar year 2022.

Bernard Swiecki, Director, Research, Center for Automotive Research (CAR)
Ken Simonson, Chief Economist, Associated General Contractors of America

15:40 - 16:20
Fireside Chat with Mark Millett, President & CEO, Steel Dynamics

Steel Dynamics is another one of the key flat rolled and long products producing steel mills in the United States. SDI will be close to bringing the newest flat rolled steel mill in North America on-line right around the time of our conference. SDI has also recently announced 4 new coating lines, two to be built in the northern U.S. and two in the south. Mark Millett will provide a status update on the Sinton, Texas steel mill, what the new four coating lines will mean for the industry, along with his views on the current steel environment and what SDI customers can expect from the company in the future.
Mark D. Millett, President, CEO & Chairman, Steel Dynamics

08:20 - 08:30
Opening Remarks

John Packard, President and CEO, Steel Market Update

08:30 - 09:30
Steel Consuming Company Perspectives

We will have three manufacturing companies representing different market segments and areas of the country discuss their businesses, how volatility has affected their customers, current and projected future demand, etc.
Barry Zekelman, Chairman & CEO, Zekelman Industries
Chris Shipp, Vice President Supply Chain, Priefert
Richard Marabito, CEO, Olympic Steel

09:50 - 10:30
Fireside Chat, Cesar Jimenez, CEO, Ternium Mexico

We will sit down with Cesar Jimenez who is the CEO of Ternium Mexico. Ternium and discuss their newly commissioned 4.4 million-ton hot strip mill, 1.6 million ton cold rolling facility, 830,00 tons of hot-dipped galvanized and 120,000 tons of prepainted steel. How will these tons affect the markets in Mexico and the United States?

César Jiménez, CEO, Ternium Mexico

10:50 - 12:00
The Decarbonization of Steel & Manufacturing

Climate change is one of the biggest challenges facing the world in the coming decades. The topic of decarbonization: what does it mean, what is Scope 1, 2 and 3 and what does this mean as you evaluate your company’s risk are items which will be discussed during this program.
Lynn M. Lupori, Head of Consulting – North America, CRU
Philip K. Bell, President, Steel Manufacturers Association (SMA)
Stephen Montague, President and CEO, Midrex Technologies
Andrew Lichter, Vice President, Corporate Strategy and Development, Mobius Risk Group

13:00 - 13:40
Electric-Vehicle Outlook and the Role Steel Will Play

Most automotive manufacturing companies have indicated their intention to move away from gas vehicles and instead produce only electric vehicles by the year 2030 or 2035 (which is not that far away). What will this mean for the domestic steel industry?
John Catterall, Vice President Automotive Program, American Iron and Steel Institute

13:40 - 14:30
Why is it so Difficult to Move Steel – Logistical Issues in 2021 and Beyond

Moving steel has become even more complicated as we are dealing with a pandemic, the retirement of baby boomer drivers, strong demand and tight supply. We will discuss trucking, rail, barge and ship transportation issues and challenges, and take a look into the future of transporting steel.
Gregg Troian, President, PGT Trucking, Inc.
Jeffrey Short, Vice President, American Transportation Research Institute (ATRI)

14:30 - 15:00
Closing of the Conference

John Packard, President and CEO, Steel Market Update